Date published: 2026-03-04 11:38:06

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Identify Your Unique Selling Proposition What distinguishes your company from its competitors? Identify what makes your company unique and use that as a selling proposition for your target market. Additionally, understand who your competitors are, which could include other funeral homes, crematory services, or online casket providers. Conduct research on your competition to understand their marketing strategies and, more importantly, define your own. If you are partnered with an answering service, ensure they are aware of what sets you apart. Develop a Website A poorly designed website is only marginally better than having no website at all. Studies indicate that 46 percent of small businesses do not have a website. When creating your website, clearly demonstrate to families what services you offer and provide contact information prominently on the home page. Ensure that key information such as pricing and services offered is easily accessible.